Dress for Success with
Iconic Stylist Bobbi Schwartz

A Rare Opportunity to Learn How to Supercharge
Your Career Through Style

A special message from founder Bobbi Schwartz

Want to know more about this fantastic program? Watch this brief (20 minutes) recording from our last webinar,
or scroll down for all the details. Have questions? Contact us at info@beiconicstyle.com.

Quick questions…

  • Are you frustrated that your talents still aren't recognized or appreciated?

  • Do less qualified colleagues get promoted while you sit on the sidelines?

  • Are you still not getting hired for your dream job despite multiple interviews?

  • You may have a great education and be highly qualified—but you feel like you're just spinning your wheels?

If you answered "yes" to any of those questions, and you seem to have everything going for you, here's what you urgently need to understand...

Your Wardrobe May Be Killing Your Career!

You've tried just about every career-building and networking strategy out there... but you can’t figure out what the heck you’re doing wrong.

elegant closet

Einstein said the definition of insanity is doing the same thing over and over again and expecting different results.

Isn't it time to try something that is
proven to work to create career success?

And that’s a power wardrobe investment.

If you don't know how to dress professionally, you'll always struggle to get ahead.

It happens time and time again, even with the most educated and beautiful women in the world.

Despite being enormously talented, they never get ahead in life because they're clueless about how to dress appropriately for the workplace.

Whether you're at work, in a meeting, or in a job interview...

People size you up in the blink of an eye.

In fact...

You Only Have 7 Seconds to make a positive Impression!

Everybody knows how important first impressions are.

It's your one chance to make a great impression on bosses, colleagues, clients, superiors, and potential employers.

But what you may not realize is that "first impression" is only a 7-second window.

In those 7 seconds, people make all sorts of judgments about your character based on what you're wearing.

And not just on your outfit, but your shoes, bag, coat, accessories, and even the pen you're using!

They make conclusions about your work ethic, trustworthiness, reliability, professionalism, and your ability to be successful.

So, if you show up in an inappropriate outfit...

It doesn't matter a hill of beans how smart you are, how talented you are, where you went to college, or who your daddy is.

Those 7 seconds pretty much seal your fate.

Their minds are already made up about your character.

You may say, “But Bobbi, my closet is filled with designer clothes!”

But here’s the thing…

Not All Designer Clothes Were Created Equal!

Many women think they're dressed appropriately for the workplace simply because their clothes have a designer label.

But you need to know the specific pieces to buy for a Dress for Success wardrobe.

And that includes knowing how to select the right fabrics, secret "power" colors, and style.

Plus, you need to know how to pull those pieces together to create the most professional look.

At your office, in meetings, and during job interviews, you need to appear polished, and chic... but not sexed up.

Smart business people understand this and use it to get what they want from their career, relationships, and life.

You may think you know quality labels—but do you really?

The truth is retailers promote many inferior labels as “designer” when in fact they are not.

This is evident in their fabric, drape, and construction.

Known as “7th Avenue Construction,” you need to avoid such low quality when building your Success Wardrobe.

Every Fiber You Zip, Tug, or Button Into Tells a Story About You.

In the blink of an eye, people judge you on 8 different categories, but we’ll only focus on the top 3 right now.

You'll be judged, starting from your shoes to your entire outfit to your accessories. And your appearance creates specific impressions on others as you work to scale your career, such as…

Are you capable? Are you reliable? Are you promiscuous?

Those split-second judgments can literally make or break your career dreams.

If you don't know how to command credibility and respect with your appearance, you'll never realize your true potential in life. But here's the great news—the key to career success is shockingly simple...

Change Your Attire, Change Your Life!

This isn't about vanity but taking good care of yourself so you manifest what you truly want in life.

Because your external appearance impacts your internal world and, as a result, your external world.

So, it's not surprising that when you look good, you feel great. When you feel good, you have confidence. And when you have confidence, people sense that.

By simply understanding the specific pieces to create a tiny power wardrobe, you'll always radiate strength, respect, and power. You'll feel confident and empowered... and ready to conquer the world!

That's why how you feel about your appearance each day is critically important. It doesn't just make a small difference; it supercharges your career, life, and relationships.

It becomes your secret weapon for transforming all aspects of your life.

It truly is your #1 success builder!

And no matter what your budget is...
Creating a Success Power Wardrobe is easier and more affordable than you think!

The way we dress affects the way we think, the way we feel, the way we act, and the way others react to us.
— Judith Rasband
A poorly dressed businesswoman at a conference.

Laura’s Story

While Transform Your Life Through Style has many wonderful success stories, Laura's is one of the most impressive. I'm thrilled to share how a Dress for Success wardrobe totally transformed Laura's career and entire life.

Laura worked for one of the “Big Four” accounting firms as one of their top accountants and highest performers in her region. Yet she felt overlooked by her superiors. She never received a pay raise, promotion, or even an acknowledgment for her incredible accomplishments.

She had a devastating experience at a business event, which was the catalyst for her to make radical changes in her wardrobe. The firm brought all its top performers in sales together in New York City, where they would share their secrets of success with each other to improve sales in their individual regions.

When Laura arrived at Corporate Headquarters in New York, the woman assigned to be her handler greeted her in the lobby. She took one look at Laura's attire and literally burst out laughing. She caught herself and apologized, but the damage was done.

Laura burst into tears and understandably felt humiliated and devastated.

It was only Monday.

She was still expected to meet with her peers, exude confidence, and speak publicly. To top it all off, she couldn't figure out where she went wrong with her clothing.

As horrible as this experience was, it motivated Laura to reach out to me for help.

During our first meeting, we worked through every piece of clothing in her closet. I explained to her what worked, what didn't work, and then I went shopping.

We applied all my Dress for Success principles, and the transformation was immediate and extraordinary.

Within just a couple of weeks, Laura was put up for promotion but instead chose to go with another company. Why?

As her new wardrobe grew, so did her confidence. She decided to contact a headhunter for new career opportunities. She was quickly picked up by another of the “Big Four” accounting firms, given a raise of over 200%, and has been thriving ever since.

Today, Laura is still living her dream career and life!

Laura's story is incredible but certainly not unique. I can tell you story after story with the exact same life-changing outcome.

In Transform Your Life Through Style, you’ll learn these same proven principles and how to make them work for you just as powerfully.

A Tiny Power Wardrobe is the Most Important Investment You Can Make for Your Future!

When most women think of wardrobes, they usually imagine a closet that is stuffed to the gills with clothes and shoes. So, they mistakenly believe that Dressing for Success is out of their budget.

But a power wardrobe is actually very, very small. You see, it's not the size of your wardrobe that matters.

Mini but mighty, your Dress for Success wardrobe only consists of very few pieces.

One of the major benefits of your tiny dress for success wardrobe is that all the pieces go together perfectly. No matter how you pair them, they'll look stunning together and radiate power and success. You're going to be dressing in a simple, elegant, and understated manner.

And as your wardrobe grows with the right pieces, so will your confidence.

Dress shabbily, and they remember the dress. Dress impeccably, and they remember the woman.
— Coco Chanel

Psst… We Stole from the Men’s “Dress for Success” Playbook!

Think about how men dress for success.

While you won't be dressing like a dude, they simply change their shirt or tie, and they change their look!

And like men, once you have the essential Power Wardrobe, you'll be able to get dressed in less than 5 minutes each day!

No more confusion over what to wear to the office or an interview... and constantly changing outfits and accessories to find the right look.

I call this the "No Stress Express."

Studies show that the average woman takes a whopping 45 minutes to get dressed each day... and that doesn't include hair and makeup!

So, it's not the size of your wardrobe that matters.

What's important is owning just a few understated, elegant pieces that create credibility, respect, and confidence!

A Personal Invitation to
Transform Your Life Through Style

I created this course so all women can afford to learn my Dressing for Success secrets at an affordable cost.

You'll be learning the exact same strategies that my private clients pay hundreds of dollars per hour for—and have helped them reach their fullest potential in their careers, relationships, and lives.

In 6 life-changing video modules, you'll learn all the essentials of creating a tiny Dress for Success wardrobe.

You'll discover the most essential pieces of designer clothing you'll need, including which shoes, bags, tops, jackets, pants, and skirts to purchase...The exact "power" color they should be...How they should be constructed...And which designer brands to look for.

You’ll also learn how to pull all these spectacular pieces together for the most professional and chic looks.

My course eliminates all the guesswork for you. You'll be dressed and ready to go in mere minutes. You'll go from feeling frustrated to confident and in full control of your destiny.

You'll also learn my secret shopping sources for exclusive sales and discounts for designer pieces.


By the end of the course, you'll own a fabulous tiny power wardrobe that will skyrocket the trajectory of your career!

Dressing for success may sound intimidating, expensive, and vain; however, keep in mind that your presentation creates credibility.
— Michelle Moore

Need More Convincing? Here’s What People are Saying…

In Transform Your Life Through Style, You’ll Learn…

  • The most important principles of dressing for success

  • The exact pieces that should be in your Dress for Success wardrobe

  • What to look for in Dress for Success wardrobe accessories.

  • The 3-second conversion: how to go from work to evening

    Why your shoes are your #1 success tell

  • Why your handbag is your #2 success tell

  • The one color that gives you miles of chic and style

  • Bobbi's sources for discounters & resellers and the secret to navigating them

  • The essential qualities of each piece in your power wardrobe

  • Cost-effective ways to purchase your designer power wardrobe

Meet Bobbi

Bobbi Schwartz, Founder and CEO of The Bobbi Schwartz Group and Be Iconic Style

Bobbi Schwartz, Founder & CEO
of The Bobbi Schwartz Group and Be Iconic Style

Lovely to meet you! My name is Bobbi Schwartz, author of the books Style Essentials: Build Your Ultimate Wardrobe and Chic Casual Dressing: The Budget Guide, keynote speaker, and Founder and CEO of The Bobbi Schwartz Group, a successful and well-established, Dallas-based personal styling company, and Be Iconic Style, an online resource to help women transform their lives through style.

I began my career as a schoolteacher but fell into the fashion industry, where I have since devoted the last two decades. During that time, I have worked for some of the world’s top retailers and design houses, and I’ve held almost every position imaginable from store manager to regional to buyer and consultant for such notables as Neiman Marcus, Ralph Lauren, Forty-Five Ten, and more. Since 2003, I've been out on my own as a stylist, and I pride myself on being an expert at dressing my clients. It’s been a wonderful adventure.

During my time as a personal stylist, I've witnessed the dramatic changes that occur in women’s lives when they find their confidence in their personal appearance. It is a well-known fact that one of the fastest ways to increase self-confidence and career status is a change in one’s wardrobe. What we wear has an incredible impact on how we feel and how others perceive us. I’ve seen women, who once went unnoticed in the workplace, promoted within weeks after changing their work attire ONLY. That’s how powerful a simple change of wardrobe can have on your confidence, career, and entire life.

Time and again I have watched this happen, and it was the motivating factor behind my creation of my course, Transform Your Life Through Style. This life-changing course will guide you step-by-step to creating a powerful Dress for Success wardrobe, so you can transform your career and life through iconic style.

We would be honored if you joined us!

You cannot climb the ladder of success dressed in the costume of failure
— Zig Ziglar

Here’s a Sneak Peek Inside the Course…

Module 1: Introduction and overview of the principles of Dressing for Success. and what a tiny Power Wardrobe looks like.

Module 2: You'll learn key details about each piece in your investment wardrobe, how your external appearance mirrors your internal world, and more details about what you'll be learning in the course.

Module 3: We take a deep dive into each piece, including shoes, bags, jackets, pants, and skirts and their important attributes as you start building your Dress for Success wardrobe.

Module 4: We continue to delve into each piece of your power wardrobe in greater detail. Our goal is for you to understand each concept thoroughly so you know what to look for when you go shopping for them.

Module 5: You'll learn all about the remaining important pieces in your Dress for Success wardrobe, including trench coats, dress coats, and accessories,

Module 6: We cover the best places to shop for your wardrobe. You'll also learn tips for shopping sales at the retailers who carry the pieces and where to find the best designer resellers and other discounters.

By the End of the Course…

  • You’ll go from feeling frustrated to feeling (and being) in control of your future

  • You’ll get promoted faster and more easily

  • You’ll have the courage to ask for what you’re worth

  • You’ll be treated with respect by your superiors

  • You’ll no longer be fearful of asserting yourself

  • You’ll become more determined to achieve your goals

  • You’ll start experiencing real career success

  • You’ll exude confidence, charisma, and other leadership qualities

  • Your superiors, colleagues, and clients will start taking your contributions seriously

  • You’ll unleash your innate leadership qualities

  • And much more!

Are You Ready to Skyrocket Your Career
Through Iconic Style?